Silver Lion in Mobile (Co-Creation & User Generated Content) Silver Lion in Mobile (Targeted Communication) Bronze Lion in Mobile (Social Trends) Bronze Lion in Mobile (Social Business)
McDonald's Snaplication is a new innovative way to hire millenials into their first job. By taking advantage of an exisiting millenial app, we implicate our Snaplication on Snapchat. Potential millenial employees have the opportunity to apply via a format they're fluent with. All they simply have to do is send McDonald's a 10 second Snapchat of themselves explaining WHY they want to work at McDonald's.
CANNES 2017 Shortlist in Design (Retail - Permanent Environment and Experience Design)
AWARD AWARDS Bronze Pencil in Design (Environment Design)
Myer Wonderland is a unique retail campaign launched in the 2016 Christmas period. From the extravagant gate entrance to each wall panel, we've illustrated the entire retail atmosphere whilst adapting a series of digital elements to create an unforgettable retail experience.
The Windows Retail Reinvention has a stand out appeal amongst the retail department of JBHIFI and Harvey Norman. Their digital benches, features their hero products whilst displaying a series of seasonal creative content which run across multiple screens.
Microsoft PC Accessories
Completed Award School in 2016
Rebel Store Launch
With the launch of Rebel Chatswood and Miranda, we put together a creative event to gain access to PR and new/existing customers. We invited renowned sportsman/woman such as Jarryd Hayne, Jessica Fox and Geoff Hugle. We also created a series of social engagement activities such as a Footy Card binder to give our guest to capture moments of the night and print via our instagram hashtag.
Rebel Launch Footy Show Feature
Ultimate is a seductive yoghurt of indulgence. In the world of taste, we've created the Seduce Your Senses campaign evolving around a global TVC adaptation and key visual.
Danone Ultimate - Blueberry
Danone Ultimate - Honey
Jamaica Blue's staff incentive consists of a creative and strategic approach to engage their young employees. We've created a series of animated videos to address the Jamaica Blue values and work touch points. We've incorporated a hand drawn 2D animation to entice our young audience on an emotional level whilst using something they can relate to.
Sharing Brighter Days
Adaption of a US Activia ad.
FFS For Film's Sake
For Film’s Sake, Australia’s longest running, not-for-profit female film festival, needed a trailer to promote the event as well as highlight its reason for being – challenging gender inequality in the film industry.
With an all female creative team and zero budget, we created a confronting film that screened in cinemas, city bars, at special events and online. It began with a seemingly cliché representation of women and ended with an emphatic demand for more equality for women in film.
Within days the film had thousands of views, reached millions on social via the FFS partner network, and achieved sell out screenings.