Bank of Ireland . The F Word

Finance is one of the most taboo topics in Ireland. Turns out 74% of Irish people don’t like talking about their personal finances.

We created the F Word campaign to address the taboo using Ireland’s national treasures, Baz & Mammy.

We’re announcing to the people of Ireland that the F Word is not a dirty word. In fact, chatting to Bank of Ireland about your Financial Wellbeing is just a simple way to help you plan for your future.