McDonald’s . Snaplication 🍟

McDonald's Snaplication is an innovative way to hire millennials into their first job. By using the Snapchat app, we allow potential employees to apply for work by sending in a 10 second video instead of a non-existing resume. The Snapchat platform allows millennials to show off their full potential using the app they're most fluent with - making McDonald's the ideal first job destination.

CANNES LIONS
• Silver Lion in Mobile (Co-Creation & UGC)
• Silver Lion in Mobile (Targeted Communication)
• Bronze Lion in Mobile (Social Trends)
• Bronze Lion in Mobile (Social Business)

CLIO AWARDS
• Bronze Winner in Digital/Mobile (Virtual / AR)
• Bronze Winner in Innovation (Medium Innovation)
• Bronze Winner in Social Media (Single Platform Campaign)

THE ONE CLUB
• Gold Pencil in Social Media

THE DRUM
• Grand Prix Winner in The Drum Mobile Awards

B&T Article / Pedestrian TV / Digital Trends
Mumbrella / The Sun UK / Adnews